Overdue bills, slow collections and a lack of payment by patients is severely affecting chiropractors throughout the nation. Chiropractors must collect their fees if their practices are to survive, but many simply turn delinquent accounts over to a collection agency. To assist doctors increase their bottom lines, chiropractic marketing expert, Nitin Chhoda, has announced the development of a new seven-point system to increase collections in a recessive economy.
"Office collections are the number one source of frustration for the chiropractors that I coach," said Chhoda. "Most chiropractic business rely on collection agencies, but chiropractors can save themselves time, effort and money by implementing seven simple in-house strategies to boost their collections."

Chhoda said the first step toward better collections is to establish a set of financial policies and follow them without exception. A written copy should be provided to patients so they know exactly what the practice's expectations are concerning payments.

Accepting multiple modes of payment for client convenience is a necessity in today's economy. The majority of patients will pay with a credit or debit card, and many utilize e-checks and online banking to pay their bills. Chhoda noted that many chiropractors use chiropractic marketing strategy by offering discounts for on-the-spot cash payments, an option that motivates many patients to pay at the time of service.

A pay-by-phone and SMS option such as Clinical Contact caters to a clientele that relies on mobile devices for virtually every aspect of their lives. Those paying by phone can provide debit or credit card numbers securely, while SMS options allow patients to pay on the go via their mobile devices.

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