Published: 2011-07-23 08:57:32
Author: ChiroEco | July 22, 2011
The Foundation for Chiropractic Progress (F4CP), architect of the longest running public awareness campaign for the chiropractic profession, has achieved landmark success during Q2 2011, receiving continuous positive feedback from supporters regarding the many projects and partnerships implemented.
Through impressive campaign components including press releases, radio and television public service announcements, advertisements and sponsored research, the F4CP is truly charting a positive course for the chiropractic profession that is expected to grow with increased financial support and membership.
Renee Haberl, DC, president of the Arizona Association of Chiropractic, shares how the foundation’s campaign helped to enhance her practice.
“A recent F4CP press release regarding a study about the effectiveness of chiropractic care outcomes when treating sciatica secondary to lumbar disc herniation caught my attention,” she says. “I printed this article and delivered it to the medical director in my building. Within four days, she had already referred five patients to my office. Thank you F4CP!”
With one mission in mind — to raise awareness of the benefits associated with chiropractic care — the foundation has initiated numerous projects that are expected to further expand its support, member growth and ongoing:
Military Corner: F4CP has launched an ancillary page on its web site designed to provide exclusive education about chiropractic care and the military, specifically referencing the Department of Defense and Veterans Affairs. Influenced by U.S. Army B.G. Becky Halstead (Ret.), the new “Military Corner” will serve as a resource center for doctors of chiropractic, military personnel and others interested in better understanding the issues and advancements in chiropractic care related to the Armed Services. Already a proven big hit, this site has received nationwide exposure from Barrons.com!
Foundation Fan Page – Facebook: The Foundation recently launched two Facebook fan pages, one dedicated to chiropractic professionals, www.facebook.com/FoundationforChiropracticProgress, and the other to the general public, www.facebook.com/StayingHealthywithChiropracticCare. Unique to the social media site, the Foundation’s pages feature videos of chiropractic leadership and one high-profile F4CP spokesperson. In addition, by supporting the Foundation and clicking its “like” button, all parties are compensated with a free targeted giveaway.