As a chiropractor who has a passion for patient wellness, you will always be a health professional first and a marketing expert second. Those who try to reverse these two end up alienating their patients with grandiose sales pitches or stop seeing patients altogether and sell health products instead.

If you’re reading this, I assume you’re in this profession for the right reasons and want to make as much  money  as possible, while helping everyone you can. For full-time chiropractors, the online marketing world can be overwhelming.

The technology for setting up and optimizing your website can seem intimidating to begin with. Then you have to consider learning basic SEO, decide whether to do pay-per-click advertising, and update your website and blog regularly.

From there, changes can take place that are completely out of your control. Google might switch up its search results programming. Recently, Google had something called the “Panda Update,” which knocked down the rankings on some very big sites. Technology is constantly moving forward as well, with old programming standards becoming out of date.

The solution is not to stay ahead of the changes and read up on every little thing that happens in the online world. Instead, the key is to stick to solid online marketing fundamentals that will still be valid no matter what happens in the internet marketing universe.  

Fundamental #1: Create value. Beyond all the methods for showing up in search engines, the most important thing is to have a website that people want to visit.

This means you provide value for your visitors. You could have a blog that chiropractic patients enjoy reading, or simply have a compelling description of your services.

If your practice works miracles for people with back and neck injuries, then describing what you do and how to get an appointment with you is providing value. Having a video demonstrating your services makes it even better.

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