Are you looking to upgrade your practice? Consider adding a ground-breaking dimension to the traditional chiropractic business model by merging concepts from the spa industry with chiropractic philosophy.

Current trends indicate that consumers are shopping for “experiences” just as much as they desire goods and services. The International Spa Association projects that the U.S. spa industry will generate $12 billion in revenue in 2011. Implementing spa concepts into the design of your practice allows you to capture some of this market.

This approach also offers additional rewards: You can ultimately increase collections per patient, gain greater patient satisfaction and loyalty, increase patient referrals, and generate a continuous stream of innovative opportunities to transform your bottom line.

By creating a relaxing, Zen-like spa environment and infusing spa service nuances with traditional chiropractic business practices, you can develop a platform for increasing your service menu, boosting retail product sales, and reaching a wider market.

This is not a suggestion to turn your chiropractic clinic into a spa by providing conventional spa services. Rather, by expanding your vision and incorporating spa nuances into a traditional chiropractic practice, you can add value to your practice while aiming for a slice of the spa industry pie. Be assured that some of your colleagues are already seizing this opportunity.

Your first priority is to review, reorganize, and capitalize on your patients’ experience from arrival to departure. Closely examine the current experience you are offering your patients. Look for gaps, areas of weakness, and identify and create options for improvement.

With a clear vision of what you want, determine a budget and timeline to execute your plan. When implementing a new protocol, keep in mind that consistency is critical and ensure that you are still showcasing chiropractic as your core feature.

Engage your patients’ senses from the moment they walk in the door. When they enter, what do they see and hear? What textures are surrounding them? Are the environmental aromas pleasant?

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