What have you done lately to stand out from the crowd? Have you developed and implemented a strategy to position yourself as the “go-to” healthcare leader in your community?

Unfortunately, many chiropractors answer the above questions with “nothing” and “no.” Though most would relish being the healthcare leader in their community, very few take the needed steps to position themselves as such.

Blending in with the crowd serves neither you nor your community. To create a plan and utilize your knowledge to impact the health and well-being of your community, ask yourself:

• Am I a reflection of the message of health and well-being that I know to be true? If not, why not? (If yes, how are you using this strength to serve others?)
• Am I teaching the chiropractic wellness paradigm to my patients in my community? If not, why not? (If yes, could you be doing more?)

Sharing your message

If you have a message to share — and as a chiropractor you do — what are you waiting for? Become a reflection of the message of health and well-being that so many are striving to discover. If you “walk the walk” and “talk the talk,” people will want what you have to offer.

Implementing some of the following information and strategies can aid in your vision of becoming the “go-to” healthcare leader of your community.

Be congruent with your message. If you are not living a healthy lifestyle, not exercising regularly, your eating habits are poor, and you are not having your spine and nervous system checked regularly, how do you expect people in your community to take you seriously?

How do you expect your patients to take your recommendations seriously? The first step to becoming the “go-to” healthcare leader in your community is for you to be healthy. People are more likely to accept healthcare advice from someone who portrays and lives exuberant health. Create a plan and move forward to becoming an example for others.

Volunteer in your community. What do you love to do? If it’s sports, where could you choose to share your gifts and talents? If you love music, could you volunteer to support a music festival, church choir, or a children’s summer music camp?

To create change in the healthcare paradigm, you must follow Gandhi’s advice and “be the change you want to see in the world.” Volunteering in an area you love can help you create a niche market.

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