Health care reform dead; long live reformPublished: 2010-01-30 18:45:18Author: J.K. Wall | Indianapolis Business Journal | January 27, 2010Massachusetts’ election of a Republican senator has put health reform legislation on life support. But for the health
care industry, reform is a reality that isn’t going to die.
That’s
because health care is, quite simply, too darn expensive. And health
care providers and insurers realize their path to growing profits will
hinge on reducing costs, not simply signing up more of the
most-profitable patients.
On
top of that, the massive federal Medicare program is projected to be
insolvent in seven years. Its administrators already were and are using
their ample regulatory powers to create new ways to pay for health care
that will, ideally, squeeze out waste.
“The
cost issues will still, clearly, be there,” said Dhan Shapurji, an
Indianapolis-based Deloitte consultant to health insurers and
hospitals. “The Medicare cuts are going to happen regardless of what
happens with ObamaCare.”
Since
private health insurers, such as Indianapolis-based WellPoint Inc.,
often follow Medicare’s lead on payment rates, hospitals and doctors
have little hope that they’ll be paid more handsomely for what they do.
“They
know that there’s no more money coming into the system,” said Bill
Thompson, managing partner of Hall Render Killian Heath & Lyman, a
multi-state health care law firm based in Indianapolis. Rather, he
said, government and insurers are trying to create programs that reward
health care providers for figuring out how to save money.
If
the government and health insurers weren’t enough, employers weary of
spiraling health care costs and employees wondering what happened to
their wage increases are demanding lower-cost, higher-quality services
from both health care providers and health insurers.
For
health insurers, Shapurji said, that means connecting with customers
more often than when they process claims or at annual enrollment time.
“They’re getting more
sophisticated about trying to look at these customers or individuals in
a different light,” he said. “Not just a part of a pool or group, but
what are their specific needs?”
Doctors and hospitals will continue teaming up in closer and closer embraces even if national health reform
falls by the wayside.
“In
order to respond to what the market is demanding,” Thompson said, “they
have to be more efficient, they have to coordinate care, they have to
have a patient-centric model of health care delivery, all supported by
health information technology.”
The
costs of that information technology alone—which are also driven by new
government demands for electronic health records and reporting, as well
as a complex set of new diagnostic codes called ICD-10—will force
health care providers to merge.
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