BURLINGTON, Mass.--(BUSINESS WIRE)--HealthEdge, provider of the only modern, enterprise-class software platform for healthcare payors, today announced that COO Ray Desrochers and CTO Matt Kuntz, Ph.D., will present “Making 21^st Century Healthcare Possible” at the invitation-only Healthcare IT Summit, Nov. 8-10, 2009, at the La Quinta Club & Resort in La Quinta, Calif. They will explore how emerging market trends will spur health plans to modernize their outdated information technology infrastructure in order to rapidly take on new business, maximize operational and financial efficiencies, improve customer service, and strengthen their relationships with members, providers, and partners.

Most payors are using claims and benefit administration solutions that have been supplemented with numerous bolt-on technologies over the past 20 years. Desrochers and Kuntz will detail how these sub-optimal solutions that carry a high cost of ownership make it extremely difficult for payors to quickly adapt to emerging business demands and new market opportunities. They will also explore the challenges insurers will face as they confront healthcare reform, ICD-10, and HIPAA 5010, and as they address the rise of value-based benefit plans, pay-for-performance, member incentives, and consumer-directed health plans.

According to Desrochers, “To be successful in the 21^st-century healthcare marketplace, payor organizations must embrace new technology or risk becoming marginalized. They need to adopt continuous process improvement, supported by next-generation software like HealthEdge’s patented, language-based HealthRules platform. HealthRules enables health plans to quickly take advantage of new opportunities and market needs, offers unlimited configurability, drives greater efficiencies across the enterprise, improves margins, and enhances transparency and customer service.”

More than one hundred senior executives, including CEOs and CIOs from leading health plans, provider organizations and technology companies are expected to attend this year’s Healthcare IT Summit to discuss the challenges facing the industry, share best practices, and learn about the latest tools to enhance operational, financial and clinical performance.

Attendees will have the opportunity to meet Desrochers, Kuntz and other HealthEdge senior executives, and see demonstrations of HealthEdge’s award-winning HealthRules product suite.

Download a photo of Ray Desrochers here.

Download a photo of Matt Kuntz here.

About HealthEdge

HealthEdge® provides the only modern, enterprise-class software platform for healthcare payors. Using the patented HealthRules® software suite, health plans and other payors can respond to business opportunities and market changes within hours rather than the usual months or years, while drastically reducing both IT and operational costs. Leveraging an investment of over $125 million, HealthRules is the most modern, scalable and cost-effective technology in the industry. HealthEdge provides the competitive advantage that enables payors to thrive in the dynamic healthcare environment. For more information, visit http://www.healthedge.com.

Contacts:

For HealthEdge
Lindsey Karberg, 480.664.8412, ext. 13
lkarberg@acmarketingpr.com
Jan Shulman, 480.664.8412, ext. 12
jshulman@acmarketingpr.com

Business Wire