For an insider’s edge to lay lecture marketing, the top nine presentation secrets are being reviewed. The first three, covered last issue, include:

1. Don’t be too technical with your talk content.

2. Include a special offer at the close of your talk.

3. Don’t be afraid to use your personality!

The next three presentation secrets to jump-start your success, include:

4. Create a catchy title. The title of your presentation should scream of solutions and urgency.

Consider, “You and your nervous system” or “Chiropractic 101” — both are professional, but dull. With more thought-provoking titles, such as “Innate intelligence and you” or “Healing from the inside-out,” you’re getting warmer. But the problem is these titles may not be results-oriented enough to attract people in pain.

Many new doctors avoid symptom-based marketing because they feel it’s a slap in the face to their subluxation and wellness philosophy. What a mistake! Symptomatic people need help too, and they want it now.

If these people knew how much your talk would help them they would certainly attend. You must capture their attention by speaking their language. You don’t have to mention headaches or low-back pain; you can focus the language of your presentation title on stress reduction.

Try “Three keys to reduce your stress, starting now” or “How to live a stress-free life starting today.”

Once you have a room full of people, you can educate on wellness as you wish.

5. Use professional presentation materials.People will equate the professionalism of your talk materials with your skill as a doctor and with the efficiency of your office. For this reason, flip charts are history.

PowerPoint is a user-friendly computer program, which you can download onto your desktop. From there, simply purchase PowerPoint presentations or create your own. You can incorporate eye-catching visual effects, convert a presentation to a slideshow, and more.

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