Imagine: Sue is new to town and asks her co-worker Jim if he knows of any good chiropractors.

Jim immediately recommends you because he, two other co-workers, and the boss have all been seeing you for the past several months.

It’s practice-growth paradise!

No matter how you envision your ideal practice, one truth remains: You’ll meet your goals most efficiently, professionally, and affordably when using lay-lecture marketing throughout your community as your chief patient-attraction method.

When you deliver a presentation, you build an instant rapport with audience members that you cannot achieve via other forms of marketing.

People will trust you, feel like they know you, and therefore will be more likely to make an appointment. And yes, this is the case even if you’re new to public speaking.

For audience members who don’t make an appointment right away, they will remember you and call you when they need a chiropractor.

Colorful printed ads are attractive, but people are more interested in whotheir doctor really is. When someone has a choice to make an appointment with you via your presentation or with an unknown doctor from an ad they’ve seen (even if it’s a well-written ad), you’ll win almost every time.

The first three presentation secrets to jump-start your success

1. Don’t be too technical with your talk content. Since it’s hard to step out of a scientifically-conditioned mindset, many chiropractors deliver what they think is an excellent talk. And while it may be from your point of view, it’s quite confusing from the layperson’s perspective. Simplify your content by:

• Using easy analogies (the more specific to your audience, the better) to help explain subluxations and the nervous system.

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