Published: 2009-07-17 21:42:44
Author: Tom Necela | Dynamic Chiropractic | July 15, 2009
In their unending quest for success, many chiropractors have had their curiosity piqued by advertisements from DCs who claim to do virtually no work and make a fortune. Even those of you who would instinctively resist responding to such an ad probably have seen examples of such marketing and wondered if it indeed were a possibility.
Because my consulting business motto is "work smarter, not harder," I am routinely asked my thoughts on getting more money from less work. Since the recent publication of the best-selling book by Timothy Ferriss titled The 4-Hour Workweek and the downturn in the economy, it seems there is more interest than ever in this subject. It's time to clear up some misconceptions in this regard and discuss the potential of the four-hour chiropractic workweek.
If you have seen interviews with Mr. Ferriss or caught a description of his actual lifestyle since the book sales have skyrocketed, it is immediately clear that the author is burning four midnight candles at four ends and is furiously promoting his empire anywhere and everywhere he can. Four-hour workweek? Not by my time clock! Before you dismiss the book entirely, I will concede that The 4-Hour Workweek concept is a brilliant marketing strategy and book title, but that many miss the take-home message.
Driven to Distraction and Destined for Disaster
Perhaps the most useful insight Mr. Ferriss delivers is that we are presently in an age of information overload. We are driven to distractions that have us headed for financial and/or personal disaster. To accomplish anything noteworthy in the business or personal arena, we must overcome this by going on a strict "info diet" that limits our consumption of e-mails, meetings, nonessential phone calls and all other unnecessary micro-management tasks that sprout like weeds around the lawn of our daily lives.
I could not agree with Mr. Ferriss more. In regards to chiropractic, I believe that the gem one finds in reading such a book is notthat you can utilize some magic formula to perform no work and still strike it rich. In fact, it may not even be entirely accurate to conclude that the "less is more" theory is totally applicable to the chiropractic setting.
Rather, I believe Mr. Ferriss has hit upon a universal truth: Ultra-successful, high-producing chiropractors accomplish tremendous feats by developing discipline and focus on the right things in their business. Conversely, they quickly farm out or delegate tasks that do not require their technical expertise or business acumen. For tasks that require a skill set they do not possess (billing, bookkeeping, etc.), the wise DC realizes their weakness and gets professional help.
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